Procter & Gamble Loses Bid to Transfer Toothbrush Privacy Suit

A biometric privacy suit alleging Procter & Gamble Co. failed to establish a publicly-available retention and destruction schedule for data collected by its electric toothbrushes must stay in federal court in Illinois, said a judge who refused the company’s request to move the case to an Ohio federal court.

Jan Gamboa, a user of Procter & Gamble’s Oral B iO Series 7G toothbrush and related Oral-B smartphone application, sued the company in state court in October. The smart toothbrush, which allegedly uses “position detection technology” to track the zones of consumers’ mouths, unlawfully captured and stored people’s faces and facial ...