A California man sued Pinterest Inc. for allegedly tracking his internet activity across dozens of websites without consent and using the data to target him with advertising.
Ken Zhu alleged that the social-media company embedded its “Pinterest Tag” and other tracking tools on third-party websites to monitors its users’ online behavior and build detailed marketing profiles of them in violation of federal and state privacy laws.
Pinterest was able to collect a wide variety of Zhu’s data, including his email address, IP address, and browsing data from at least 35 websites, according to a complaint filed Feb. 20 in the ...
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