Novartis Sued Over Tracking Pixels on Drug-Discount Websites

A Vermont breast cancer patient sued Novartis Pharmaceuticals Corp. for allegedly sharing her health information with Google LLC and other companies without consent through hidden website tracking tools.

The complaint alleges Novartis used tracking pixels on its websites offering drug-discount programs to secretly transmit patients’ medical conditions, prescriptions, and other sensitive health data to advertising companies including Google and ContentSquare. Lead plaintiff P.M. filed the proposed class action Thursday in the US District Court for the District of New Jersey.

The plaintiff visited a Novartis website in November 2024 to get information about Kisqali, her cancer medication, and apply for ...