Noom and Its Vendor Dodge ‘Eavesdropping’ Claim From Consumers

Noom Inc. dodged claims that it illegally tracked visitors to its website, with a federal judge in California ruling that such tracking doesn’t amount to “eavesdropping.”

U.S. Magistrate Judge Laurel Beeler ruled Thursday that the proposed class action from Noom website visitors, who likened the tracking to wiretapping, failed to show that their communications were intercepted by FullStory Inc., a website analytics firm.

Beeler found that unlike other cases where third parties such as Facebook Inc. tracked consumers online for marketing purposes, FullStory is the website vendor for Noom’s weight loss site.

“It is not a third-party eavesdropper,” Beeler wrote ...