Nike Hit With Proposed Class Lawsuit Over Online Trackers (1)

Nike Inc. was sued by a California woman for secretly installing tracking software on its website that collects user data without consent, allegedly violating state privacy laws that require permission before using surveillance technology.

Saleha Abdullah filed the class action lawsuit on behalf of all California residents who visited Nike.com, according to a complaint filed Monday in the US District Court for the Northern District of California.

The lawsuit alleges Nike embedded tracking technologies from Google, Meta, and The Trade Desk that automatically collect IP addresses, browsing data, and device information when users visit the website.

The complaint claims these ...