Musk’s X Appoints New Head of Safety Amid Troubled Record (1)

April 2, 2024, 7:36 PM UTC

X, the social platform formerly known as Twitter, appointed a new head of safety to oversee content policies and rules amid changes to the platform that have raised concerns among advertisers.

The company promoted an internal employee, Kylie McRoberts, to take on the high-profile job. X also hired Yale Cohen, formerly an executive at Publicis Media, putting him in charge of making sure advertisers feel safe on the service.

“When we say safety and freedom of speech can and must coexist on X — we mean it. And the safety team works tirelessly, day and night, across the globe ...

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