Montana Joins State Data Privacy Patchwork as Governor Signs Law

Montana is the latest state to roll out a consumer privacy law intended to shield residents from the unwarranted use of their personal data for targeted advertising or profiling.

Gov. Greg Gianforte (R) on May 19 signed the Consumer Data Privacy Act, (SB 384), which gives Montanans the right to decline the sale or sharing of their personal information through an opt-out preference signal.

Montana is the ninth state to enact a comprehensive data privacy law, following Iowa and Tennessee earlier this year. The statute, lauded by some consumer privacy advocates, is modeled after Connecticut’s privacy law and ...