ModiFace Avoids Sephora Shopper’s Biometric Privacy Claims

ModiFace Inc., a developer of augmented reality technology for make-up simulation, beat biometric privacy claims that its tools were used by Sephora to capture customer face scans without consent, after an Illinois federal court found it lacked jurisdiction.

Sephora customer Auste Salkauskaite alleged in a lawsuit against both companies that her face scans were collected without consent, in violation of the Illinois Biometric Information Privacy Act, when she visited a branch in Chicago and participated in a “Visual Artist Kiosk.”

The case shows that plaintiffs must establish that defendants have a minimum level of contact within a state for complaints ...