Marketing Firm Koypo Hit with U.K. Fine for Unsolicited Emails

Koypo Laboratories Ltd must pay a £100,000 ($130,447) fine from the U.K’s data regulator for unsolicited email marketing.

The marketing firm sent more than 21 million messages over the course of a year without obtaining subscribers’ consent, the U.K. Information Commissioner’s Office said in its enforcement action.

Koypo didn’t immediately respond to a request for comment.

Such marketing is a violation of the U.K.'s Privacy and Electronic Communications Regulations, which are based on the European Union’s privacy regime for emails, texts, and other electronic messages.

The data regulator earlier this year warned marketers that use data to target customers ...