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Louis Vuitton Must Face Virtual Glasses Try-On Privacy Lawsuit

Dec. 6, 2022, 6:24 PM

LVMH Moët Hennessy Louis Vuitton must face allegations from consumers that the luxury fashion brand breached an Illinois privacy law by failing to obtain proper permission for an online feature that lets users virtually try on eyewear.

Consumers can move forward with their claim that Louis Vuitton ran afoul of Biometric Information Privacy Act directives to inform users and gain their consent before collecting information such as scans of people’s faces, a New York federal court ruled Monday.

But the luxury brand beat another allegation that it didn’t follow the state law’s provisions requiring publicly available policies on maintaining or ...