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Italy’s Privacy Authority Warns Against Use of Google Analytics

June 23, 2022, 11:34 AM

Italy’s privacy authority says in statement published Thursday that Google Analytics sends data to the US without ensuring that EU data protection rules are respected.

  • Websites using Google Analytics collect personal data of users which are then sent to the US, a country which doesn’t guarantee “a satisfactory level of protection” for data: statement
  • Italy’s Caffeina Media Srl warned to implement EU data protection rules within 90 days
  • Italy’s privacy watchdog warns website managers that transferring data to the US via Google Analytics is against EU rules; asks to verify use of data by third-party services such as Google Analytics ...