Italy’s Privacy Authority Warns Against Use of Google Analytics

Italy’s privacy authority says in statement published Thursday that Google Analytics sends data to the US without ensuring that EU data protection rules are respected.

• Websites using Google Analytics collect personal data of users which are then sent to the US, a country which doesn’t guarantee “a satisfactory level of protection” for data: statement
• Italy’s Caffeina Media Srl warned to implement EU data protection rules within 90 days
• Italy’s privacy watchdog warns website managers that transferring data to the US via Google Analytics is against EU rules; asks to verify use of data by third-party services such as Google Analytics ...