Internet Behavioral Ad Program Issues Compliance Warning About Native Ads

Companies that combine online interest-based advertising (IBA) with native ads must be transparent with consumers about the collection and use of their information and must provide consumers with control over that information, according to a Dec. 9 compliance warning from the Online Interest-Based Advertising Accountability Program.

Enforcement of the compliance warning will begin Jan. 1, the program said in a Dec. 9 statement.

The program, which is operated by the Council of Better Business Bureaus Advertising Self-Regulatory Council, is one of the accountability agents charged by the Digital Advertising Alliance with enforcing the Self-Regulatory Principles for Online Behavioral Advertising (OBA ...