Insurer Lemonade Fails to Defeat Biometric Data Collection Case

Lemonade Inc. must still face claims that it collected customers’ face geometry and voiceprints without their consent, after a federal judge in Manhattan refused to dismiss all of the claims.

Jose Gutierrez and John Barlow brought the proposed class action against the insurance company, alleging it required them to submit videos explaining their claims, then collected and analyzed their face geometry, voiceprints, and non-verbal cues using artificial intelligence.

The practice was in direct violation of the company’s data privacy policy, which says that customers’ biometric data isn’t collected, Gutierrez and Barlow said.

Judge John G. Koeltl of the US ...