Guidance On Direct Marketing Issued By Privacy Commissioner

The Privacy Commissioner for Personal Data (“Commissioner”) published a Guidance Note on the Collection and Use of Personal Data in Direct Marketing (“Guidance Note”) October 18, 2010. The purpose of the Guidance Note is to provide data users with guidance on the collection and use of personal data for direct marketing.

What Is Direct Marketing?

Direct marketing is a common practice in Hong Kong whereby businesses communicate their products directly to a consumer through email, fax, telephone calls or other means. As direct marketing activities often involve the collection and use of personal data to contact the consumer, compliance with ...