Google Pays $93 Million to Settle California Privacy Accusations

Alphabet Inc.'s Google will pay $93 million to settle claims it violated California consumers’ privacy rights by leveraging their location data for targeted advertising without their informed consent, state Attorney General Rob Bonta announced.

The company—which generates the majority of its revenue from ads—misled users about how their data was collected and used to target advertisements by location, Bonta alleged in a consumer protection complaint filed against Google Thursday in California’s Superior Court for the County of Santa Clara.

The proposed settlement comes nearly a year after Google reached a separate $392 million settlement with 40 state attorneys general over ...