Google, Big Tech Fail to Weaken California Data-Privacy Law (1)

California’s sweeping privacy law is on track to take effect in January without major revisions sought by Google Inc. and industry allies.

Lawmakers are poised to modify the California Consumer Privacy Act before they adjourn for the year Sept. 13, but broader changes such as allowing businesses to collect user data for targeted advertising didn’t emerge before the Sept. 10 deadline for bills to be in their final form.

The law limits how Alphabet Inc.'s Google and other companies collect and make money from user data online, threatening a business model that generates billions of dollars in ad revenue.

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