FTC Adds Kochava Subsidiary To Shore Up Data Broker Suit (1)

July 15, 2024, 4:02 PM UTCUpdated: July 15, 2024, 6:21 PM UTC

The Federal Trade Commission amended its lawsuit seeking injunctive relief against data broker Kochava Inc. to also name as a defendant Collective Data Solutions LLC, a subsidiary wholly owned by the company.

Kochava and CDS “have operated as a common enterprise while engaging in the unfair acts and practices,” including invading consumer’s privacy by sharing their movements with customers, according to the amended complaint filed Monday in the US District Court for the District of Idaho. That data could be used to track consumers to sensitive locations such as reproductive health clinics and places of worship, the FTC says.

The ...

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