France Fines Apple €150 Million Over iOS Data Consent Rules (1)

March 31, 2025, 8:55 AM UTC

France’s antitrust regulator fined Apple Inc. €150 million ($162 million) after a lengthy probe into how the technology company asks to collect iOS users’ data and the impact on advertisers.

Apple’s app tracking transparency system is not allowing app-makers to comply with Europe’s GDPR privacy rules, the Autorité de la Concurrence said on Monday, forcing these apps to display multiple pop-ups and making their use excessively complex.

The outcome could attract the attention of US President Donald Trump, who has warned he’d strike back with heavy tariffs following any “disproportionate” penalties against American tech firms.

Apple said it is ...

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