Keepsake-jewelry maker Legacy Touch Inc. and three funeral homes collected the fingerprints of dead people and used them to market commemorative items to the deceased’s family members in violation of the Illinois Biometric Information Privacy Act, a proposed federal class action said.
Legacy Touch encouraged its funeral home partners to collect the fingerprints without consent, and sent family members targeted advertising encouraging them to buy its pendants, keychains, rings, bracelets, and other products featuring the fingerprints of those they had lost, according to a complaint filed Aug. 2 in the US District Court for the Southern District of Illinois.
Legacy ...
Learn more about Bloomberg Law or Log In to keep reading:
See Breaking News in Context
Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.
Already a subscriber?
Log in to keep reading or access research tools and resources.