Estée Lauder Hit With California Privacy Suit For Pixel Trackers

Estée Lauder Inc. was sued by a California man who claimed the beauty company secretly deployed Google and Facebook tracking software on its website, violating the state’s privacy law by collecting users’ personal data without consent.

Plaintiff Taajudin Elmarouk filed the class action lawsuit on behalf of all California residents who visited www.esteelauder.com, according to a complaint filed Tuesday in the US District Court for the Northern District of California.

The cosmetics maker violated the California Invasion of Privacy Act by using tracking technologies that function as illegal “pen registers” and/or “trap and trace devices” without user consent or court ...