Estee Lauder Consumers Sue Over Collection of Face Biometrics

The Estee Lauder Cos. Inc. was hit with a proposed class action that alleges the cosmetic company’s virtual make-up “try-on” feature collects customer face scans without their consent, in violation of Illinois’ Biometric Information Privacy Act.

Celia Castelaz, an Illinois resident, claims that the feature, which allows website visitors to virtually try on the company’s designer make-up using their phone or computer camera, doesn’t inform consumers that it is collecting and storing their biometric information.

While browsing make-up products, visitors are prompted to “TRY IT ON” and then either take a selfie with the live camera feature or upload a ...