An Illinois federal judge denied E.l.f. Cosmetics Inc.'s motion to compel arbitration in a case accusing the company of violating consumers’ biometric privacy with its virtual makeup try-on tools.
Claims that E.l.f. collected biometric data without consent and a request for heightened damages can proceed, Judge Lashonda A. Hunt ruled Tuesday for the US District Court for the Northern District of Illinois.
Plaintiffs Ariel Davis, Taylor Davis, and Lacie Davis alleged in a September 2022 complaint that E.l.f’s privacy notice for its virtual makeup try-on tool didn’t mention that it captured, collected, or stored biometric data. Failure to provide notice ...
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