Dior’s Virtual Try-On Sunglasses Draw Biometric Privacy Lawsuit

Christian Dior Inc. collected customers’ biometric data from a virtual try-on feature on its website without their consent, according to a proposed class action filed in federal court in Illinois.

Delma Warmack-Stillwell sued the fashion company after using its virtual try-on feature on her phone 10 times to try on sunglasses. She alleged that the feature scanned potential customers’ facial geometry and stored vast amounts of biometric identifiers.

Dior didn’t obtain written consent from its customers, didn’t inform them of the purpose and length of time that their facial geometry was being collected, and didn’t provide a publicly available data ...