Dick’s Sporting Goods Sued Over Use of Website Tracking Tools

Dick’s Sporting Goods Inc. disclosed the personal information of consumers to Google LLC and other third parties in violation of California privacy laws, a proposed federal class action said.

Lead plaintiff Jaclyn Harty alleged that Dick’s secretly embedded tracking technology from Google, Demdex Inc., Magnite Inc., Tapad Inc., and Quantum Metric Inc. on its website, allowing the third parties to collect information arising from consumers’ interactions there and use the information for advertising and other purposes.

The tracking tools functioned as illegal pen registers and “trap and trace” devices, collecting routing and addressing information for commercial use without a prior ...