Carvana Sued by California Resident Over Use of Online Trackers

Carvana Co. was sued by a California man for allegedly installing tracking software from Google, Facebook, and The Trade Desk on its website that secretly collected users’ personal data and transmitted it to third parties without consent.

Saleem Erakat filed the class action lawsuit Friday in the US District Court for the Northern District of California. The complaint alleges Carvana embedded tracking technologies that captured users’ IP addresses, browsing behavior and specific vehicle pages viewed by consumers.

The lawsuit claims Carvana’s trackers function as illegal “pen registers” and “trap and trace devices” under California’s Invasion of Privacy Act which requires ...