California to Create Data Broker Registry, Fines for Failure

Data brokers that collect and sell personal information must register with California’s Attorney General starting Jan. 1, 2020 or face fines, under a new state law.

The measure, A.B. 1202, signed by Gov. Gavin Newsom (D) Oct. 11, applies to businesses that collect and sell to third parties the personal information of consumers with whom they don’t have a direct relationship.

Brokers will pay a fee and register with the attorney general, who will then post information about them on the office’s web site. Those that fail to register would pay penalties up to $100 a day.

The bill, authored ...