California Privacy Law Architect Plots Tougher Tech Rules (1)

Real estate developer Alastair Mactaggart announced a new California privacy ballot measure, two years after jump-starting a similar push that led to tough new limits on the data-collection activities of Google, Facebook Inc. and other internet companies.

The latest initiative would tighten rules on sensitive personal data, expand transparency requirements for elections and automated decision-making, and create a new regulator, according to a draft document outlining his plans.

Mactaggart sees the new measure as a rebuke to big tech companies that have been trying to water down consumer protections in the California Consumer Privacy Act, which is slated to kick ...