California Privacy Ballot Measure Means New Compliance Hurdles

California’s new privacy agency means a fresh set of regulatory headaches for tech companies and other businesses operating in California that are already grappling with the state’s landmark 2018 law.

The new regulator was established with the passage of the Proposition 24 ballot measure on Tuesday to police California’s broad data privacy laws. Companies need to be more diligent about their data retention and sharing practices or risk hefty fines of as much as $2,500 per violation or $7,500 per intentional violation.

“The law is chock full of new things,” said Kristen Mathews, a privacy and data security partner at ...