California Pot Firms Aim to Deliver Privacy Weed Users Want

Nobody loves privacy like a cannabis user. So as regulators prepare to enforce California’s landmark privacy law, companies in the state’s burgeoning marijuana industry are motivated by customers to comply.

Pot companies are updating business practices, changing websites, and revising policies as directed under the California Consumer Privacy Act. They want to show state officials they’re up to the task of meeting the requirements even though many of them don’t yet fall under the law’s jurisdiction, attorneys and company executives said.

“With all the scrutiny in the industry, you don’t want to be part of a regulator’s naughty list,” said ...