California Data Queries Key as Enforcers ‘Go Live,’ Becerra Says

June 30, 2020, 10:38 PM UTC

As California begins enforcing its landmark privacy law, businesses must make a habit of responding to consumers’ requests about their data, state Attorney General Xavier Becerra said.

“We go live tomorrow,” Becerra (D) said Tuesday in an interview. “If we are reaching out to you, it isn’t to say hello.”

Becerra’s comments show that any companies ignoring state residents’ new rights under the California Consumer Privacy Protection Act may be among his early enforcement targets.

“I hope that the businesses that we will be reaching out to and sending notices to will take them seriously,” Becerra said.

Becerra declined to ...

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