California Legalizes Digital License Plates, With $1,100 Price Tag

California’s roads just got a little smarter with the passage of a bill that paves the way for the sale of digital license plates across the state.

The technology allows for emergency messaging like marking the car stolen or indicating an Amber Alert, and can be personalized through an app with touts like “Go Warriors” or “Go Lakers” to cheer on the local sports teams. The pesky task of car registration also will become easier with DMV auto-renewals, eliminating the need for registration cards and stickers.

California-based startup Reviver is the only company offering digital license plates right now, and they’re expensive, costing up to $1,100 for four ...