Blue Shield of California Sued Over Health Data Leak to Google

Blue Shield of California now faces a slew of litigation after it said that its Google website analytics tool was configured in a way that likely shared people’s personal health data with the tech giant’s advertising business.

“Google may have used this data to conduct focused ad campaigns back to those individual members,” the health insurer said in an April 9 notice of data breach. The company, formally known as California Physicians’ Service, was hit with four proposed class actions Thursday in the US District Court for the Northern District of California.

The data may include search criteria and results ...