Big Tech Pushing On-Device AI as Privacy, Performance Booster

Artificial intelligence and other technology companies are pushing their large language models out of the cloud and onto users’ personal devices in a move they say will enhance privacy and security.

Apple Inc. unveiled generative AI-powered assistant “Apple Intelligence” on June 10, advertising a “brand new standard for privacy” during its Worldwide Developers Conference. The new feature will be integrated directly onto cellphones, tablets, and computers through “on-device processing,” the tech giant said. In May, Microsoft Corp. introduced Copilot+ PCs, its “intelligent” computers with built-in, locally running AI models.

“The center of gravity of AI processing is ...