Big Law Builds State Practices as Privacy Enforcement Heats Up

Big law firms are expanding their state-focused practices to help clients deal with heavy state fines for alleged privacy violations.

States are stepping up privacy enforcement as headline-grabbing news like Facebook Inc.'s admission it shared consumer data with Cambridge Analytica raises awareness of privacy issues. State enforcers are unlikely to ease up pressure and will keep bringing millions of dollars in enforcement penalties to companies that fail to follow state privacy and consumer protection rules, privacy attorneys and state attorneys general told Bloomberg Law.

Companies are turning to big law firms to help navigate the growing enforcement maze, and those ...