BetterHelp Banned From Sharing Mental Health Data for Ads (3)

Online counseling service BetterHelp Inc. faces a ban on sharing consumer data for advertising purposes as part of a proposed settlement with the Federal Trade Commission.

BetterHelp is also poised to pay $7.8 million to resolve the FTC’s claims that it misled consumers about keeping their mental health information private and shared data to advertise its services.

BetterHelp used consumers’ email addresses and the fact that they had previously been in therapy to instruct Meta Platforms Inc.'s Facebook to identify similar consumers and target them with advertisements for BetterHelp’s counseling service, the commission alleged in a complaint.

Consumer data ...