AWS Plans Cloud Product to Help Users Target Ads: Information

Amazon Web Services is developing a cloud service that will help clients better target adverts to potential customers without violating data privacy laws, The Information reported, citing three unidentified people familiar with the matter.

• The new service called Bastion will allow multiple users to pool data they have on existing or potential customers without any of them being able to view the entire pool, the news service said. The plan is to protect the identity of customers because of competitive concerns and for privacy reasons.

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