Bloomberg Law
Feb. 19, 2021, 10:00 AM

Apple’s App Privacy Disclosure Regime Risks FTC, Legal Scrutiny

Andrea Vittorio
Andrea Vittorio
Reporter

App makers issuing disclosures under Apple Inc.'s new privacy label regime could face scrutiny from federal regulators and potential consumer class action lawsuits if their reporting is considered misleading or inaccurate.

The labels outline types of data an app collects and whether that data is linked to app users or used to track them. They’re meant to make data use and protection easier to understand, since consumers often don’t read through privacy policies before agreeing to them.

What gets said in the labels, or left out of them, could trigger enforcement action from the Federal Trade Commission, which oversees privacy ...

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