Apple Says Never Used Siri Data to Build Marketing Profiles

Apple said it has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose.

• The company will continue to develop technologies to make Siri even more private, Apple said in a statement
• Apple does not retain audio recordings of Siri interactions unless users explicitly opt in to help improve Siri, and even then, the recordings are used solely for that purpose
• When Siri uses Private Cloud Compute, a user’s data is not stored or made accessible to Apple, and Private Cloud Compute only uses their data to ...