Bloomberg Law
Aug. 14, 2022, 12:45 PM

Apple Is Set to Turn Ads Into Its Next Big Business: Power On

Mark Gurman
Mark Gurman
Bloomberg News

Apple is set to expand ads to new areas of your iPhone and iPad in search of its next big revenue driver. Also: The company slows its pace of acquiring startups, and Peloton embarks on a major overhaul.

Last week in Power On: Apple’s delay of iPadOS 16 and Stage Manager keeps the focus on the iPhone 14.

The Starters

App Tracking Transparency pop-up message.
Source: Apple

Before even talking about how Apple Inc. could expand its advertising business, I need to address the elephant in the room: how the company’s privacy efforts have stymied third-party advertising on its platform.

Last year, Apple launched a ...

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