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Apple Is Set to Turn Ads Into Its Next Big Business: Power On

Aug. 14, 2022, 12:45 PM

Apple is set to expand ads to new areas of your iPhone and iPad in search of its next big revenue driver. Also: The company slows its pace of acquiring startups, and Peloton embarks on a major overhaul.

Last week in Power On: Apple’s delay of iPadOS 16 and Stage Manager keeps the focus on the iPhone 14.

The Starters

App Tracking Transparency pop-up message.
Source: Apple

Before even talking about how Apple Inc. could expand its advertising business, I need to address the elephant in the room: how the company’s privacy efforts have stymied third-party advertising on its platform.

Last year, Apple launched a ...