Amazon Doubts Tech’s Accuracy in Bid to Upend Biometric Lawsuit

Amazon.com Inc. argued Tuesday that if litigation continues in a Illinois Biometric Information Privacy Act class action over its virtual try-on technology, its right to individually query customers would overwhelm the value of the collective lawsuit.

The online retailer seeks a reversal of class certification and, as part of that, a district court’s determination that a combination of billing and user IP addresses, geolocation data, and class member affidavits would make it easier to ascertain which customers used the try-on tech in Illinois.

That data isn’t sufficiently reliable, Amazon attorney Stephanie Schuster told the US Court of Appeals for the ...