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Ad Platform OpenX Faces $2 Million FTC Fine Over Kids’ Privacy (1)

Dec. 15, 2021, 11:28 PMUpdated: Dec. 16, 2021, 2:37 PM

Online advertising platform OpenX Technologies Inc. must pay $2 million to settle Federal Trade Commission allegations that the company violated federal children’s privacy law, according to an agency announcement.

In a complaint filed Wednesday in the U.S. District Court for the Central District of California, the FTC alleged that OpenX violated the Children’s Online Privacy Protection Act by collecting personal information from children under 13 without their parents’ permission.

The California-based company operates a real-time bidding platform that monetizes websites and mobile apps by selling ad space. Apps that OpenX identified as child-directed were not flagged as such and participated ...