Effective Nov. 4, SEC-registered investment advisers will need to comply with the SEC’s new Marketing Rule, which consolidated the prior Advertising and Cash Solicitation Rules.
Under the new rule, SEC-registered investment advisers may no longer choose to comply with the previous Advertising and Cash Solicitation Rules, and ads must instead conform to the Marketing Rule’s requirements. The rule will be a focus of upcoming reviews, the SEC’s Division of Examinations said in a September risk alert.
Reforms to the rules that regulate investment adviser advertisements and payments to solicitors were adopted by the Commission in Dec. 2020. Although ...
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