World Cup Is Non-Event for Most Americans, Especially Boomers

The World Cup is often dubbed the biggest event on the planet. But that’s not the case in the US, even with America hosting matches for the first time in three decades.

In a recent survey, more than half of US adults said they’re unlikely to watch any of the 104 tournament games on TV at home. Only 13% said they were absolutely certain to watch, according to a Morning Consult poll conducted in late May for Bloomberg.

Views on the tournament varied widely by age. Generation Z, whose oldest members are in their late 20s, showed the most ...