With More Wealth, Comes More Women Shaking Up the Art Market

Roselyn Mathews, chief of staff at Lucifer Lighting Co., in San Antonio, first saw paintings by multidisciplinary artist Floria González at JO-HS gallery in Mexico City last year. “Her work is so vibrant, expressive, and there’s so much emotion,” says Mathews.

When JO-HS showed works by González again this year, Mathews, 33, bought a green-hued painting called It’s not Sunday, but it’s Gloomy 2024 almost immediately. (She declined to say for how much.) “I saw the digital catalog, and I was so taken with it. Then my godsister [art adviser Illa Gaunt] posted the same work on Instagram. I thought, ...