Travelers Spend Big Using Astrology as a Vacation Planner (1)

May 7, 2026, 8:42 PM UTC

Josh Rubin has a good life with his husband, Evan Orensten. They’ve been together for 27 years. They live in Beacon, New York, with their Sealyham terrier, Rory. Their work with the consulting and media company they founded, Cool Hunting, takes them all over the world.

Lately they have been considering starting a new chapter, possibly outside the US. They have a shortlist of potential destinations, including Paris, Berlin and Mexico City. But they want to be sure this move allows them to thrive for years to come. So they tried something new to help make their decision: astrocartography. ...

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