Luxury Ride-Hailing App Wheely Expands to NYC, Targeting Elites

Luxury ride-hailing app Wheely is making its debut in the US, presenting competition to Uber Technologies Inc. and Lyft Inc., which have also been working harder to court executives and wealthy consumers.

London-based Wheely, which targets business elites and high net worth individuals, has launched its on-demand chauffeur ride service in New York City in response to existing American customers who have been asking for the app after using it in London, Paris and Dubai, said Chief Executive Officer Anton Chirkunov in an interview announcing the expansion.

The company has about 1,250 corporate accounts and close to 100,000 active riders in its ...