JetBlue Turnaround Takes Hit With Carrier’s Losses Mounting (1)

JetBlue Airways Corp. reported a wider loss than expected last quarter, highlighting challenges in its strategy to win over higher-paying customers.

The New York-based carrier posted an adjusted loss of 49 cents a share, three cents worse than the average of analyst estimates. Operating revenue came in slightly ahead of Wall Street projections.

JetBlue has posted operating losses for several years amid higher labor costs and intense competition. In response, it’s offering pricier options to move up market. The airline recently opened its first airport lounges to attract more premium travelers.

The shares fell as much as 7.5% in ...