German Grocer Aldi Conquers US With $29 Billion Discount Empire (1)

It’s not every day New Yorkers line up in the predawn chill to get their hands on some hot new German goods. But that’s exactly what happened on a November morning in downtown Brooklyn. Adrianne Murray and her two daughters were waiting on the sidewalk by 6:06 a.m., hoping to secure a spot among the first 100 people to file into America’s newest Aldi supermarket. The Murrays were excited enough to visit yet another location of their favorite grocer, but doubly so because they had the chance to snag a reusable Aldi tote filled with free products and a coupon ...