From New York to London, There’s Now a Martini on Every Menu

Jan. 30, 2026, 5:01 AM UTC

Walk into a New York City bar or restaurant, and there’s one drink you are guaranteed to see on the menu: a martini. Often, there will be several — a classic with a twist, one so dirty it’s cloudy and one served subzero and cold as ice. You’ll see a similar picture in cities like London and Los Angeles.

Despite the well-documented fact that people are drinking less than they used to, the alcohol-heavy martini is getting star billing everywhere. A well-made martini — gin or vodka, mixed with a little vermouth so it slides down like liquid silk — is popular with seasoned cocktail veterans and casual imbibers alike. They’re a safe order ...

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