Erewhon Heads to NYC With Tonic Bar Inside Village Padel Club

Sept. 2, 2025, 8:09 PM UTC

Erewhon—the Gucci of aspirational, superfood-packed grocery stores—is coming to New York, courtesy of Ronnie Fieg. On Monday, the founder of streetwear brand Kith shared an Instagram rendering of Kith Ivy, his upcoming, luxe members-only padel club that’s under construction on the roof and ninth floor of 120 Leroy St. in the West Village. (The brand is also popping up with a padel court this week at Grand Central Station.)

Hidden in the floorplan is a small nook labeled “Erewhon.” And that has fans of $21 organic buffalo sauce-cloaked cauliflower bites and $88 jars of sea moss gel drooling. Unfortunately those items will ...

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